Instagram is a great social media platform for sharing photos and video posts. It has many features to share content in front of people worldwide. Research says that Instagram has 1 billion monthly active users and 40 million photos and videos uploading and sharing on this platform daily. Instagram allows users to create high-quality and eye-catching content using editing tools like filters, effects, stickers, etc. You can add hashtags, geographical tags, share your content publicly, and see others’ posts by tag and location. Instagram engagement plays a vital role in getting popular on this platform. You can create and share great content to get audience engagement on Instagram. This article will show you how to increase your Instagram engagement when it declines.
What Is Instagram Engagement Rate?
Instagram Engagement rate is a measurement that shows how many users interact with your post on this platform. It will expose how Instagram users are responding to your content. This includes a number of likes, comments, shares, saves, DMs, and more. This measurement is more important for your Instagram account because it resonates with how exciting and relevant your content is to the audience. A high engagement rate means that your content is perfect to the point and reflects your target audiences. If you get a high engagement rate for your post, then algorithms prioritize your content at the top ranking on this platform. Instagram algorithms check how users interact with your post and whether it reaches the potential audience.
Calculate Instagram Engagement Rate
To calculate the Instagram engagement rate, Engagement is divided by the number of followers on your profile and multiplied by 100 to get a percentage.
Engagement Rate % = ( Engagement/ Followers) x 100
Here Engagement means the total number of Instagram likes, comments, shares, and saves.
Why Does Instagram Engagement Matter?
A person who uses Instagram for their business must know the Instagram engagement rate. Brands, influencers, and creators keep an eye on this rate for social proof. However, your potential customers are also checking this rate if you get low EngagementEngagement, even if you have large followers in your profile. When new users come to your profile, they might think your follower count is fake, which will affect your prospect.
Monitoring Instagram engagement for your business is very crucial. Tracking Engagement for your post can help to know whether your Instagram marketing strategy is going well. A post with a higher engagement rate is more likely to appear on users’ feeds and will have user interactions on stickers help your account reach more audience. Impact of this, you can get more conversions on your sales. A drop in your engagement rate means that your post is less likely to be viewed by your followers; it does not reach and attract new users.
Reason For Drops In Your Engagement Rate
Three main factors matter when your Instagram engagement drops
- Instagram Reels
- Included Suggested Content in the Home feed
- Spam followers
Unless you have used new features on Instagram, there is no possibility to rock on the platform because the Instagram algorithm favors new features. Instagram is rolling out new features called reels and short-form video types. Statistics show that Reels are getting more engagement rate than other forms of video content on Instagram. So, focus on creating Instagram reels to get higher Engagement for your post.
Included Suggested Content In The Home Feed
Initially, the Home feed only showed content from accounts that users follow. Now, Instagram suggests more content in each user’s home feed. Impact on this, your content might get less visibility than before. It is also one of the reasons for drops in your engagement rate.
This is one of the main reasons for the drop in your Instagram engagement. Because your followers are the main reason for your post engagement. If you have spam accounts as your followers or inactive followers in your account, it may affect the engagement rate.
Five Strategy To Perform When Your Instagram Engagement Drops
Due to many reasons, your engagement rate will decline. So it’s good to discover the reason behind the drop in your Instagram engagement. Here are some strategies to follow when your Instagram engagement declines.
Examine Your Instagram Account And Content
Check Your Followers: Spam followers may be in your follower list. You are manually removing those accounts from your profile. Suppose you have many inactive followers, which can affect your engagement rates. Periodically, remove those accounts from your follower list.
Analyze Hashtags: check whether all hashtags you use on your posts will work. Ensure you do not include any banned hashtags in your content. Impact of this, your account might be blocked! Add niche-specific hashtags, content-relevant hashtags, trending hashtags, etc. In addition, don’t include similar hashtags all the time in your every post.
Testing Your Content: Content strategy is the most important thing when you run a marketing campaign on Instagram. Find out which type of content will have lesser Engagement. So, better to avoid that kind of content when you expect higher Engagement for your post.
Share Instagram Reels
Instagram Reels can help you to reach new audiences who are interested in your content. Most Instagram users watch videos regularly. So reels are the best way to get more visibility for your content and Instagram account. Many brands use reels in their Instagram marketing strategy to grow their businesses. If you are not already using reels in your content strategy, then this is the right time to use reels to get better reach and audience engagement on Instagram.
Here are some ideas to create reels for your brand:
- Reuse popular posts on reels
- The film your work nature and include trending audio
- Jump onto trend
- Make a video of your new products or services.
Take ideas from other brands, creators, or influencers on Instagram. Create reels to give value to your audience and might be shareable.
A decline in your Instagram engagement means your profile discoverability is lower on this platform. Users need to discover your account when searching for a keyword relevant to your profile. To do this, you have to enhance your profile for Instagram searches. You can include keywords in your Instagram profile, like within your username, captions and your bio. New users find your account when they search for that keyword, which will boost Engagement for your post. Also, it is an excellent chance for your content to be present on Instagram suggested content on the user’s home feed. Knowing Instagram SEO strategy can help your profile be more discoverable and increase your post’s Engagement.
Interact With Your Audience
Strengthen your social media presence because active users on Instagram will get more Engagement. You can interact with your audience by responding to their comments and answering by direct messages. Run an Instagram giveaway to get new followers and audience engagement for your profile. To get more Engagement for your post, ask questions in your captions or add a call to action (CTA) for users to interact with your content. Engaging with other accounts when they have the same audience as you. Drop comments in their posts to build a strong community.
Post At Right Time
The best time for posting your content is when your audience is primarily active on Instagram. You can find your audience’s online presence in your profile analytics section. Instagram analytics can help you to know about your followers’ activity and other information, like when followers are most engaged with your post. According to the Influencer marketing hub, workdays are the best time to post your content compared to weekends. Also, you can know the right time for posting by researching your audience, testing with different timing and checking your post scheduling.
Engagement is crucial when you run an online business on Instagram. Creating great content for your brand can help reach your potential audiences. Instagram’s algorithm changes often; it is a little tricky to follow. But doing the right thing at the perfect time will keep you at the top ranking on the platform. Know your target audience’s interest in your brand and create content according to them. When you notice a decline in your Instagram engagement, follow the above strategy to boost your engagement rate. This article will guide you through everything about Instagram engagement.