Instagram is one of the world’s most famous social media mobile applications. Instagram allows you to share videos across the world with people’s eyesight. Users can post videos that will be visible only to their profile visitors or in front of all people, depending on their privacy settings. Instagram users watch videos regularly, so video content performs well on the platform. Thus, video marketers plan to add Instagram to their video marketing strategy. However, more than just posting videos is needed to succeed on Instagram. Make sure to create content that fits and is engaging for the audience. So ensure that you upload the perfect video length on Instagram. Keep reading this article to learn about the video length of different types of Instagram video formats.
Specified Length For Instagram Videos
Instagram allows users to share videos with a maximum length limit of 10 minutes. However, it offers 60 minutes for verified account users.
Length: Instagram reels video length can be up to 90 seconds, but shorter videos are preferable. By default, it starts 15 seconds in length.
Aspect ratio: Vertical format with 9:16 resolution.
Like TikTok videos, Instagram reels are short-form videos. You can create fun, entertaining videos with up to 90 seconds. You can use this video feature to express your creativity, personality, and your brand information. Reels are an essential part of Instagram because it is continuing to grow. Instagram users really love to watch these short, entertaining, engaging videos. So brands are moving to create reels for improving their business marketing strategy. Knowing which reel time is good for you will make the audience react to your content. Your sweet spot may be six seconds or 30 seconds; the only way to determine this is by testing with various video lengths. And See which time gives you the most engagement for your Instagram content. You can discover reel videos in different sections on Instagram, like the dedicated reels tab, explore page or stories. Before starting your recording, you can set the video length switch from 15 to 90 seconds on the left side of the screen.
Length: Instagram stories are short videos that can be 60 seconds long.
Aspect Ratio: vertical 9:16
You can post both photos and videos on the Instagram stories feature. Instagram users post stories to their profile, and their followers can view that for 24 hours from the posting time. After that, stories will disappear unless users save stories as highlights. Each Instagram story can be up to a 15 seconds time limit. If you upload videos that will be higher than 15 seconds, Instagram automatically cuts them to a 15 seconds slide that can play one after another. However, you can share up to 4 stories at a time with a maximum of 60 seconds long. Recently, you can upload or share 60-second stories as a single slide with a new update on this feature. You can also share reels in the story feature. It provides a short preview of your reel video; if users click on that, it will automatically redirect to your reels.
Instagram Feed Videos
Length: Instagram feed video length can be from 3 to 60 seconds.
Aspect ratio: Square 1:1 and vertical 9:16
Feed videos are traditional posts on Instagram that will appear on your main profile page. It allows you to upload only 1 minute; if your video exceeds one minute, that will be part of the Reel video. Still, your feed video is a 60 seconds preview of that reel video. Instagram users can upload a video maximum of 15 minutes, which will become part of Instagram reels. If your video is longer than 1 minute to post on a feed video, just select and click the “Next” button. Tap the “Trim” option, then hold and drag the video until you get the required time.
In 2021, Instagram announced combining IGTV and feed video into one format called Instagram video. Which will provide an excellent video-watching experience for the users. Before the recent update, you could go to the main app to watch IGTV videos. After the update, you can see a one-minute preview of the IGTV video in your feed which is 60 seconds long. When you click that video, it will directly go to the IGTV videos tab.
Length: Instagram live video length can be up to 4 hours maximum.
Aspect Ratio: Vertical 9:16
You can broadcast live videos on Instagram. Instagram live video is an un-editable video that streams in real-time so that users can watch videos at that time. This type of video cannot be replayed after the video broadcast. You will not be able to repost this video. Although, you can save your live stream on your profile up to 30 days from the broadcast. So that Instagram users who cannot watch your video in real-time can easily catch up later. If you need to share a live stream once you complete it within 15 minutes, after that, you cannot upload it on Instagram. Before the recent update on a time limit, you could use only 60 minutes of live video length. This extended time limit will help people like instructors, artists, and musicians engage with their audience without interruption.
Instagram Video Length Hacks
First, Instagram allows you to crop your video within the app before posting or uploading on the platform. If you have premade video that can be over the Instagram video length limit. But you need to post it, don’t panic; the carousel posts option will help you to share your whole video. A carousel post will allow you to upload ten photos or videos as a single post. Users can view them by swiping the post, which can be up to 10 minutes long.
With the help of carousels, you can trim your whole video into separate clips. You can use an in-built trimming tool on Instagram or a third-party app to chop the video. But make sure each clip for the carousel post must be under one minute. If your Instagram video length is too short, turn it into a slow-motion video or add intro text to your clip. Also, attempt to add a loop to your clip to maximize the length.
Instagram Video Length For Ads
The time limit for Instagram video ads differs from regular video length.
Instagram stories are perfect places for ads; you can share breaking news, promotions, brand announcements, or countdown for new product launches. Instagram story ads video length can be up to 2 minutes long. Like story ads, reel ads are also effective; you can share reel ads that can be a maximum length of 60 seconds. You can share ads for a maximum duration of 60 seconds for carousel ads. In-feed video ads length can be up to 2 minutes.
Now you know all the specifications for each video type on Instagram. It’s the perfect time to make most Instagram videos for your brand to get famous on this platform. Nowadays, video posts get more audience attention than image posts. Visually telling information plays a vital role in every business strategy. Videos are the best marketing strategy compared with images because they are more engaging and interactive with audiences. Many Instagram video lengths can range from 15 seconds to a maximum of 60 minutes. You can choose the time for your posts based on your business needs. This article will guide you about Instagram video length with the specification.