Instagram is one of the most popular social media channels for individuals and businesses. With over one million monthly active users, it is an excellent platform for sharing photos and videos worldwide. More than 400 million photos or videos are uploaded regularly on Instagram. You can create and share great, unique, engaging content on Instagram to get more audience engagement. Even if you are posting valuable content, you are not getting likes for your post. You can use the Instagram ads feature to receive more likes for your Instagram profile. Keep reading this article to learn how to get more likes for your post using Instagram ads.
What Are Instagram Ads?
Instagram ads are one of the ways for businesses to advertise their products or services online with the help of images, videos or other visual content. Like Facebook ads, you can view Instagram ads throughout the app, including user feeds, stories, and explore page. Instagram ad posts look like ordinary posts but contain a “Sponsored” label that will indicate posts belonging to ads. However, it has more features than regular Instagram posts, like adding links, a CTA (call-to-action)button, and product catalogs. Instagram is the fastest-growing platform, so advertising is essential for most businesses to increase brand awareness. To access Instagram ads, you need to have a Facebook advertising account or upgrade to an Instagram business account. You can manage Instagram ads through Instagram ads Manager or Facebook power editor.
Various Types Of Instagram Ads
There are various kinds of advertising formats on Instagram. It includes
- Photo ads
- Video ads
- Carousel ads
- Stories ads
- Reels ads
- Shopping ads
- IGTV ads
- Shopping ads
- Explore ads
- Collection ads
Six Tips To Get More Likes On Your Instagram Ads
Likes are a very crucial factor for success on Instagram. It shows audience engagement and user intent about your posts. Getting more likes for your post means you are on the right path. If you are a startup business, getting your posts’ likes is slightly tricky. Here are the tips to gain maximum likes on your Instagram ads.
Hashtag Strategy
Finding hashtags for your Instagram ads is critical as to which hashtags to use for the particular ad. Instagram hashtags are one of the best tactics for your post to obtain further likes on ads. It allows users to discover your post by searching hashtags. But, you must include the right hashtags for your post to grab potential audience attention. Make sure to add popular hashtags, but do not take too famous hashtags, so you are getting mixed with a sea of people.
If you don’t know how to find the right hashtags for your post, you can use the Instagram hashtags generator tool. This tool will give you hashtags for your post relevant to your niche. Another way to research hashtags on Instagram is to view what hashtags your competitors use in their posts. Instagram allows you to add 30 hashtags per post. But using only some counts is suitable for audience engagement. Research says that 7-9 hashtags per post are good for the highest engagement.
Doing Instagram Giveaway
Running a contest on social media platforms is a trending concept that leads to a higher engagement rate for your post. Contests are a great way to gain user interaction. If you offer a prize to the people, they must like, share, and even repost your content to win a contest. The giveaway organizer set some rules for people to enter a contest. However, you can set giveaway rules depending on your brand’s goal. It is worth organizing an Instagram contest when you have a few followers. You can run a contest and collaborate with influencers or other brands. This will make your Instagram ads to get more likes and followers for your profile.
Run Instagram Ads When Your Audience Are Most Active
Instagram ads feature allows you to schedule your ad post when they appear on the platform. Scheduling your Instagram ads is the best way to reach people at the perfect time. At the same time, the ad scheduling feature is available only for a lifetime budget. But before scheduling ads, you should know when your audience is most active on Instagram. Of course, finding your audience’s arrival on the platform is not easy. However, Instagram analytics lets you see your follower’s prime time, territories, and most valuable information about your audience. If you are not accessing the lifetime budget, you can use other ways to schedule your ads. Take advantage of ad scheduling tools, which can help you to manage your Instagram ads.
Post Regularly (Instagram Stories)
Instagram stories appear for 24 hours from the posting time; after that will lose it. Your Instagram stories are not directly relatable to your ad unless your story is an ad. Most Instagram users say that stories really help to increase their profile engagement on Instagram. Another effective way to boost your social presence on this platform is through Instagram stories. So it is good to maximize the number of stories you have shared on Instagram. Otherwise, attempt to run Instagram story ads to know the engagement rate compared with other ad formats.
Another benefit of using Instagram stories, features allow your posts to appear on the Explore page, where users go and find new posts. Based on account following and engagement, the Instagram algorithm chooses accounts to be featured on the Explore page. The most important thing for your content to appear on the Instagram explore page is to create more engaging Stories. A significant benefit of your post appearing on the explore page is that it will boost likes and engagement for your future posts as well.
Join Instagram Pod
The Instagram pod is a group of individuals who are in the same niche, and all agree to comment and like posts created by other users. Instagram pod users aim to grow their followers, likes, views and comments. The best idea to boost your post engagement by using the Instagram pod. Also, your post will likely be featured on the Instagram Explore page. The essential thing about any Instagram pod is that whenever users post content on the pod, other users should engage with their content. This will help the post reach the top of their follower’s feeds. Instagram users use the pod feature after making updates to the algorithm. Initially, algorithms display posts chronologically. Instagram pod members will communicate through direct messages on Instagram. You can know Instagram pods by invitation or discover pods on Instagram-themed groups.
Create High-Quality Content For Ads
One of the most effective ways to get more likes for your post is to create high-quality content. This is true in ad posts because most people will see it more than your followers. Many brands are making efforts to reach their ads to many Instagram users. A well-planned ad will have the chance to go viral on the platform and make your brand everywhere like sunshine. Make creative and clear-cut images for your ads to grab the audience’s attention. Adding captions to your post is another way to captivate the audience. Including engaging and catchy captions will make users drop likes for your post. Even the audience will comment on your ads which can enhance engagement.
Conclusion
User interaction plays a massive part on Instagram, without any doubt. Attaining likes for your post indicates that people really love your brand. Many brands spend money on ads, but sometimes that does not work perfectly. While receiving likes for your ads is not a complicated process. You need to consider some aspects to get the right way, such as posting time, quality of the image or videos, and adding captions for the ads. The above tips will give you some ideas to get more likes for Instagram ad campaigns. Revamp your Instagram ad strategy to bring the best result for your post. This article will show you how to get more likes on your Instagram ad post.