Instagram is a widely used social media channel for sharing videos and photos. Initially, it was just a photo-sharing app and periodically rolled out new features to gain popularity. With over 1 billion monthly active users and 400 million posts uploaded regularly, it has become the most famous platform for individuals and businesses. Most marketers discover that videos are the most powerful tool to achieve their social media goals. They have plans to include Instagram videos in their marketing strategy. Instagram has different video formats, such as stories, reels, live, and IGTV, which can be helpful for brands to reach broader audiences. Instagram videos can derive higher engagement than images. Do you want to know how to post all different Instagram video types? You are in the right place. This article will show how to post videos on Instagram.
How To Post Videos On Instagram?
Video post is an essential part of Instagram because it gets more engagement rate than photo post. You can upload a video on Instagram from your phone gallery or camera roll or record a video within the app and post it quickly. If you need to know how to post videos on Instagram. Here is the step-by-step guide:
Post Video On Instagram Feed From your gallery or camera roll
- Open the Instagram app on your phone and press the plus “+” sign at the top-right corner of your screen.
- From the available list, select “Post”. You can see the “Recents” option; it will show all recent photos and videos. Click the “drop-down” menu that appears right to the Recents button.
- Here you can see media albums in your phone gallery. Go to the videos folder and select the video you need to upload on Instagram.
- Many Instagrammers think that is why my videos are cropped. The answer is that your videos are not in square format.
- To keep your video fully, click the arrow icon to fix the video frame. Then press the “Next” option to move forward. You can see the filter option and apply it to make an awesome look for your video.
- Instagram allows you to “Trim” and add a “Cover” to your video. The trim option enables you to trim the video, while the cover option allows you to add a picture for your video, and it will appear as a thumbnail on feed videos.
- Also, you can write captions, tag people, and add hashtags and locations to your video. Then publish your video by clicking the “Post” button.
For Instance, if you have two accounts on Instagram, like a personal and business account. You can share your posted video from one to another (business) account. In the same way, Instagram allows you to publish videos on other social media platforms like Facebook, Twitter, etc.
Post In-Feed Videos Within The App
- Launch the Instagram app, tap on the “Plus” icon at the upper-right corner of your screen, and select “Post.”
- You will see the “camera” icon on the left-hand side of your screen and click on it.
- Press and hold the record button to record a new video.
- After finishing your recording, post your video.
Specification For Instagram In-feed Video
Video File Type: .MP4 or .MOV
Length: up to 60 seconds long
Recommended size:1080 x 1080 pixels (Aspect ratio: square 1:1, vertical
File size: 30 MB, Maximum of 4GB
Frame rate: Maximum of 30 fps (Frame per second)
Post Video On Instagram Story
Just like In-feed videos, you can post story videos within the app.
- Launch the Instagram app and click the camera icon at the upper-left corner of your screen.
- Suppose you need to post your premade video on your Instagram story. To do this, select the specific video from your phone’s library. Choose the “Videos” folder to select the video.
- Once you select the video, to make an interactive story add compelling elements such as GIFs, stickers, text, etc. To do this, tap the “Smile” icon at the top of the screen to add stickers and select the “Aa” icon to add text.
- Add music by clicking the “Music” icon for this search for the song from the Instagram music library or custom sound. These story tools will make your video more appealing to the audience.
- Once you are done with all editing, tap “Next” and publish your story for public view or share it with your close friends, or you can send it personally to anyone from the list.
Specification For Instagram Story Video
Video File Type: MP4
Length: up to 60 seconds long
Recommended size:1080 x 1920 pixels (Aspect ratio: Vertical 9:16, Horizontal 16:9)
File size: Maximum of 30 MB
Frame rate: Minimum of 30 fps (Frame per second)
Post Video On IGTV
IGTV videos can be up to 60 minutes in length. Instagram recently announced that a combination of feed videos and IGTV is called Instagram video. If your feed videos are more than 60 seconds, you can make them IGTV videos.
You can post a one-minute preview of your IGTV videos in the feed post.
- Head over to the Instagram app and click the “IGTV” icon at the top-right corner of your screen.
- Press the plus “+” icon, and you will see your phone library, where you can select the video for your IGTV post. Remember that you are only able to select videos that are longer than 60 seconds.
- This will open up the media library on your phone, where you can select a video to post on IGTV.
- Once you choose the video, you can choose the cover image, a frame from your video, or a custom image from your camera roll.
- After that, you can add the title and description for the video. Also, add a one-minute preview of your IGTV video on your feed.
You can maximize your IGTV video reach by sharing it on other social media platforms like Facebook. To do this, press the “Make visible on Facebook” option. Press the “Post to IGTV” button to share your video. You can also have the option to publish it later by selecting the “Save as Draft” option.
Post IGTV Video From Desktop
Even post your video on IGTV from your computer.
- Open the web browser and head over to your Instagram account.
- Go to the “Profile” icon, and on the profile page, choose the “IGTV” option under your bio. Press the “Upload” button to post your IGTV video.
- When posting your IGTV video, you can add a “Cover” image, title and description for your video. Remember to use the recommended size for the image.
Post Video On Instagram Reels
Instagram reels are the latest video format on this platform. You can make reel videos up to 90 seconds long. Reel videos are getting more engagement rate than other video formats on Instagram.
- Open the Instagram app on your phone and tap the plus “+” icon at the upper-right corner of your screen.
- From the available list, choose “Reel” to record a new video. Otherwise, go to your story section on the feed page.
- You will see the “Reel” option above the record button, which appears on the right side of the story, then click on that to record the video. Or tap the camera icon at the lower-left side of your screen to upload video from your phone gallery.
- After recording or uploading your clips, you will see editing options like adding music, adjusting the speed, and effects, using a timer, etc.
- Then click the “Next” button to add captions, hashtags, and cover images and press the “Share” button to publish your reel video.
Specification For Instagram Reel Video
Video File Type: .MP4 or .MOV
Length: up to 90 seconds long
Recommended size:1080 x 1920 pixels (Aspect ratio: Vertical
File size: 4GB
Frame rate: Minimum of 30 fps (Frame per second)
Resolution: Minimum of 720 pixels
Conclusion
Instagram is constantly evolving new features on the platform for the benefit of brands and creators. That’s why it stays up with the latest trends. Videos are one of the great ways to grab the audience’s attention on Instagram. A video marketing strategy is best to increase brand awareness and drive traffic to your website. It provides high engagement and conversion rates compared with image posts. Now you know the variation of all Instagram video features. Keep your video short, and give the sweet spot to the audience. You can create various kinds of videos, such as a tutorial, educational, branding and product videos. Hope this article will give you a step-by-step guide about how to post videos on Instagram.