Instagram is a quickly evolving social media platform because it periodically rolls out new features. It is most famous for sharing photos and videos online in front of the eyes of the world. You can use different features on Instagram to showcase your brand products or services. This could help you get more conversions on customers and sales. The most significant benefit for brands and creators is to get verified on Instagram. By means, if you have a “Blue tick” on your profile, that ensures you only represent your brand. Also, it will bring authenticity about your brand to people’s minds. However, getting verified on Instagram takes slightly more work. This article will guide you on how to get approval for a verification badge on Instagram.
What Is Instagram Verification?
Instagram verification means getting a “Blue checkmark” badge on your profile. The verification badge will indicate to users on the platform that this profile will be an authentic presence for the brand, celebrity, and public figure it represents. You probably come over with a different Instagram profile on this platform with a blue checkmark. However, which account has a blue tick mark in its bio means that it is an official account of a brand, celebrity or personality. It is the opposite for fake, unofficial accounts. Specifically, these badges are helpful for Instagram users to identify that they are following the right brand or personality.
Requirement To Apply Verified Badge On Instagram
Anyone can send a request for a verification badge on Instagram. Despite that, you must achieve specific criteria to get the blue check mark. Although requirements and the proper process for getting a verification badge on Instagram are unclear, the Instagram platform gives some guidelines to inform you if you are eligible for the badge.
First, Ensure that you adhere to Instagram’s Terms of Service and Community Guidelines. Other than that, your account needs to meet the following criteria:
- Authentic: Your account must belong to a real person, business or brand. Your account should not represent a meme page or fan account.
- Public: Private Instagram accounts are not suitable for a verification badge.
- Complete: Your profile must have a bio, photo, and at least one post on Instagram, and you should be active on this platform.
- Unique: Your account should represent only one person or business. Instagram does not verify different accounts for the same person or brand. General interest accounts do not qualify for a badge, only individuals or businesses.
- Notable: It is the most important thing for getting a verification badge; notable means that your account must be well-known and highly searched for by people. Sponsored or paid sources do not count.
Remember that you do not need 10,000+ followers on your account to qualify for a verification badge. Nevertheless, you can request verification once you meet the above criteria.
How To Request Verification On Instagram?
The verification process on Instagram is very easy, and here are the steps to request a verification badge:
- Open the Instagram app on your phone and tap the “Profile” icon at the bottom-right corner of your screen.
- Press the “Three-bar line” icon at the upper-right corner and from the available menu, navigate to the “Settings” option.
- In the settings, tap the “Account” menu and choose “Request verification”.
- Here, you can see the application. Fill in the required fields and tap the “send” button to apply for verification on Instagram.
After the Instagram team checks your application, you will get notifications on the platform. Instagram clearly says they will never send you an email or ask for money or other ways to reach out. Unfortunately, there is no specific timeline for you to get verified on Instagram; you might get a notification within a few weeks and you will receive a yes or no message. But, if your request might be denied, you will have to wait 30 days to submit another request.
5 Tips To Get Verification Badge On Instagram
Any Instagram users can request to get a verification badge on Instagram. Getting approval is a slightly tricky process. Here are the best practices that will help you increase your chances of getting a blue badge on Instagram.
Don’t Buy a Verification Badge
The only way to get verified on Instagram is by applying via the Instagram app or through Facebook media partners. So don’t try any other shortcuts or like to buy a verification badge. If you are trying to buy a verification badge, it is not an effective process and a waste of your investment. Also, you can get punished for breach of Instagram Community Guidelines. In particular, giving false information about you during the verification process will lead to your account being removed from the Instagram platform.
Remember that Instagram will never ask for payment or contact you to get a verification badge. Instead of buying a blue badge, attempt to bring more genuine followers to your account by making engaging and great content. There is no proof of a correlation between more followers and getting verified on Instagram, but it is good to try because if you have more followers, you are more likely to be noticeable.
Cutout Any Cross-Platform Link From Your Bio
Instagram does not encourage verified account users to add or follow other social media profile links in their bio, Such as Facebook or YouTube. However, You can add your website links like a landing page or other web pages in your bio. Adding links in your bio is one of the marketing strategies that can drive traffic to your website from Instagram and increase sales. So avoid adding cross-platform links in your bio that can increase your chances of getting verified on Instagram. Instead, make sure to add your product website links in your bio.
On the other hand, if you have a blue tick mark on your Facebook or Twitter account, it does not mean that you will get it on Instagram. So you have to follow Instagram guidelines to get a verification badge. Instagram encourages users to link Instagram accounts from Facebook pages to enhance users’ authenticity.
Increase Your Searchability
One of the essential requirements to get verified on Instagram is that your account must be well-known and highly searched for by users. That means you must be more active in public relations and work to get your name or brand name in users’ minds. For instance, publish your upcoming product launches or company announcements. This can increase your chances of getting verified on Instagram. Create unique content that is impossible to replicate. Alternatively, you can share behind-the-scenes videos to make trust in your brand to your audiences. Alternatively, you can use branded hashtags in your post to get verified much faster. Using hashtags can help your post appear on searches and also get chances to be visible on Instagram explore page. If you are more searchable by users, you are more likely to get verified.
Personalize Your Profile
The most crucial thing to get verified on Instagram is to create and maintain your account with unique and authentic content. Optimizing your post can help to differentiate your profile from impersonators. For instance, you can always use a specific brand voice or hashtag strategy for your account. Ask your followers to tag you in their posts to maximize your brand awareness. You can gain engagement by sharing your user-generated content.
Complete Your Instagram Profile
Instagram checks your identity by looking at your profile to provide a verified badge. Ensure your profile is complete by adding a bio and profile photo (representing your brand, business, or real person). For example, you can include your brand logo as a profile photo and add a brand tagline and website links in your bio. Completing your profile can help you to build trust in your audience. It is one of the great ways to get more likes and engagement. Well-written bio does not only impress Instagram verification teams, it also helps to get new followers and make the conversion on your Instagram profile.
To get a verified account on Instagram, you must put in a lot of effort and planning. There are many benefits to getting a verification badge on Instagram. You can easily stand out from the crowd, and it is easier for you to reach more audiences, build brand credibility, and make a strong social media presence. Using it correctly can help you build trust on social media and increase your conversion rates. To get a blue badge, follow the rules, always be active on this platform, and post engaging and unique content. Remember that your account must be in public at all times.